Air Jordan Shoes have always been part of the Nike family. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Nike is changing the world by making more shoes with less waste. Why Nike is so popular Business Articles | August 24, 2011 Nike got into the world-famous sports brand only through the decades because of these key points. It is vital to understand that initially, the company was known as Blue Ribbon Sports. The company locked up His Airness in 1984 and has never let him go. Today Nike, Inc. dominates the global sports footwear market with a … Nike excels on Facebook. The company was renamed Nike, Inc., in 1978 and went public two years later. The history of NIKE is a true American success story. Nike, Inc., American sportswear company headquartered in Beaverton, Oregon. However, the name was later changed to Nike, Inc. later on in 1978 and two years after, the company’s brand name went public. In 1994, with a freshly retired Michael Jordan beginning a new career in the White Sox farm system, Nike did something it would do hundreds of … Click through the slides for a timeline of notable events in the shoe’s history. It was the first sneaker to incorporate its pressurized air technology that absorbs shock to help athletes perform better. Jordan-branded kicks have become insanely popular with Millennials. ... Nike had well and truly placed their chips on the black and red uniform of Chicago’s number 23. Running shoes became a popular and inexpensive item only after the First World War. Nike plaque. Even Nike’s signature slogan has been the same for 30+ years – Just Do It. Nike communicates with consumers actively and absorbs the origin ideas of people. Like most worldwide brands, Nike has separate Facebook pages for every sub-brand incorporating golf, Nike+ Run Club etc. In 1971, the company would become Nike Inc. and the iconic Swoosh logo was born. Here’s the logo (as of 1995) below. Nike sponsors a multitude of sports associations including the NFL and NBA, as well as colleges and events such as the Olympics. Harlem is another region where the Air Force gained legendary status. But How Did Nike Start? But did you know Air Jordan is owned by Nike? There are various reasons why Nike is so popular, and the brand is widespread. In the mid-’80s, Nike released the Air Force One. How did a simple checkmark or "Swoosh" become synonymous with a budding athletic brand? We all recognise the Nike tick from a mile away, and that’s because it has been part of the brand’s logo since 1971. The story of Nike became one of growth. This time also saw the shoe world taken by storm with the release of the Air Jordan I by Nike and shoe tech became fashionable as well. But in late 1997, Nike decided that the Jordan brand was so strong that it should become a sub-brand of Nike. MacKenzie Scott is giving away her $60 billion fortune at a record pace. Most Popular. MPW. Nike's growth is better than the S&P 500 Retail ETF's (XRT's) gains of about 3% year to date. Nike SB, Nike's Skateboarding line, debuts. The new Nike line of footwear, which would go on to dominate the world of sports footwear for the next four decades, made its debut in 1972 at the U.S. Track & Field Trials in Eugene, Oregon – and the rest is history. 2003 Nike acquires once-bankrupt rival Converse for $305 million on July 9. The highly popular and very recognizable trademark is the ”sign of being cool,” sign of “being in” or being like their idol. 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